OUR DIVISIONS
Entertainment Development (ED) is a multidisciplinary company with
four divisions dedicated to the design, production and installation of themed elements, content creation, technical solutions and operations within the world of themed entertainment.
We offer turnkey solutions that cover the entire process, from concept to operation, but we are also fully flexible in providing individual expertise in any of these areas. Whether our clients are looking for end-to-end support or already have in-house capabilities or external partners, we are happy to collaborate in the way that best suits their needs.
DESIGN
The creative heart of ED , the dream factory responsible for developing unique and unrepeatable ideas for each client and project.
Starting from scratch, this team is dedicated to conceptualizing the global vision, assuring that every creative element aligns with the desired story and experience .
KEY CAPABILITIES
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Limitless creative exploration to conceive unique and visionary concepts.
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Idea generation focused on specific solutions and concepts.
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Development of master plans that guide the design and layout of the entire venue.
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Conceptual design that defines the overall aesthetics, theme, and narrative of the project.
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Development of schematic designs detailing the venue's structure and functionality.
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Creating business plans and feasibility studies that align the design with financial and market objectives.
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Coordination and management of all project stages to ensure success.
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DREAM
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EXPLORE
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IMAGINE
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![Master Plan. A detailed site plan with labeled areas, pathways, and structures on a black background, showing multiple designated zones and pathways.]()
SHAPE
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INSPIRE
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![Schematic Design. Architectural blueprint and elevation drawings of a castle-themed playground with colorful walls, towers, a digital display, and a play area map with various zones and playground equipment.]()
EVOLVE
PRODUCTION
Acting as the Guardians of the Design , our team oversees every stage of production and implementation, ensuring that the creative vision is realized to its fullest potential.
Collaborating with a selection of world-class factories across Europe and Asia, our meticulous approach ensures that every piece meets the highest standards of craftsmanship, whether it's custom props, scenic environments or immersive set pieces.
This division ensures that the creative designs are faithfully transformed into reality .
KEY CAPABILITIES
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Oversight of on-site construction with clear reporting to ensure alignment with design and quality standards.
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Managing fabrication, on-site assembly, and installation for seamless project execution.
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Coordination with factories worldwide to guarantee precision, quality, and timely delivery.
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Artistic supervision on-site to maintain creative intent and thematic consistency.
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Supervision of design, fabrication, integration and programming of animatronics for lifelike and engaging experiences.
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Comprehensive management across international teams and partners to ensure efficiency and coherence.
STUDIO
This division handles all audiovisual content and technical solutions for themed entertainment venues. From creating original Intellectual Properties (IP) to developing CGI, motion graphics, and stop motion, the team also integrates technologies like VR and AR. Furthermore, it produces and programs shows, overseeing both creative and technical elements such as show control, audio, projection, lighting, FX, animatronics, and more— including musical composition and production.
This division takes great pride in having worked with two UNESCO World Heritage sites .
KEY CAPABILITIES
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Creation of original IPs and tailored content that meet client needs, as well as management of existing IPs.
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CGI, Motion Graphics, Stop Motion, Videogames… Collaboration with high-quality studios worldwide to deliver outstanding audiovisual content.
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Production of large-scale live spectacles combining cutting-edge technology and artistic direction.
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Original compositions and immersive sound design crafted to enhance storytelling and emotional impact.
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Design, programming, and supervision of all required installations for synchronized show systems, working with several brands all across the globe.
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Custom-made solutions with fully detailed documentation to ensure flawless implementation.
OPERATIONS
Responsible for ensuring the seamless execution of day-to-day activities in all our themed entertainment venues.
From guest experience optimization to team coordination, this division oversees all logistical, technical, and operational aspects to guarantee excellence. In addition, it ensures compliance with local regulations, monitors quality standards, and provides training for on site teams, always aiming to deliver world-class experiences to our audiences.
By combining strategic planning and hands-on execution, this division is the backbone of our venues’ success .
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Day-to-day management of staff, scheduling, and resource allocation to ensure smooth operations.
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Supervision of facilities with rigorous attention to safety, compliance, and ongoing maintenance.
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Strategies and practices designed to elevate visitor satisfaction and engagement.
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Continuous training programs that empower staff and enhance performance.
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Seamless planning and coordination of events and live shows.
KEY CAPABILITIES
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